Brand Marketing Manager - Germany (Badoo app)
London, UK | Full-time
Marketing
Share this opportunity

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her, he/him, they/them, etc).

Badoo is looking for a highly-motivated, self-starting and passionate German Brand Marketing Manager to launch, develop and execute Badoo’s marketing strategy in Germany. Reporting directly to the UK & Germany Brand Marketing Director, this position will focus on actively executing campaigns rooted in Badoo’s core mission: Date Honestly.


KEY ACCOUNTABILITIES

  • Lead the launch and execution of our go-to market strategy to establish Badoo’s market position in Germany
  • Adapt, create and execute a 360 marketing strategy to drive growth and and ensure unique brand positioning. Establish and shape Badoo’s brand narrative and positioning to drive brand awareness and positive sentiment
  • Establish Badoo’s BTL marketing activity and execute across key media channels (social media and PR)
  • Develop and implement a plan to establish and grow our German social media channels to engage with our community, develop our social voice and personality 
  • Generate innovative ideas, as well as working closely with the global team to localize global creative assets
  • Develop a press strategy and execute an internal press office that will deliver hard working earned, shared and paid media
  • Work closely with the paid performance team to ensure creative assets reflect our brand positioning
  • Execute an influencer programme - identifying influencers, relationship management, performance and reporting 
  • Leverage data and analytics in strategic decisions by building a marketing plan against specific growth and brand OKR goals
  • Establish relationships with and manage a network of agency partners - setting objectives/goals, ensuring performance against KPIs 
  • Facilitate user research to inform marketing strategy

EXPERIENCE WE ARE LOOKING FOR

  • An understanding of the German cultural landscape, consumer market and core demographic
  • Strategic 360 approach to marketing, inclusive of all channels, but particularly BTL media channels (social, PR)
  • Experience in how to develop earned media strategies and proven ability to establish and execute an internal German press office (media strategy, identifying media targets, creating/developing press releases, media relations and effective reporting/evaluation)   
  • Experience managing social media accounts and digital strategies
  • Influencer marketing - identifying influencers, relationship management, reporting tools, performance tracking
  • Experience working with external agencies or agency-side
  • Ability to understand data and analysis to guide planning
  • Worked across functional teams to ensure campaigns are fully integrated and promoted across channels
  • Strong written and oral communication skills 
  • Organised and self motivated
  • Bachelor’s Degree in an academic or business specialty

ABOUT YOU

  • You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams
  • You are positive and committed with a 'can-do' attitude and a flexible approach
  • You are a problem solver and a forward thinker
  • You are a self-starter: you thrive on taking ownership of initiatives with limited oversight
  • You have excellent time management and you know how to manage multiple priorities, breaking large projects into manageable pieces
  • You have great communication skills, both verbal and written
  • You are deeply passionate about Badoo’s brand vision and values

With over 700 staff in 10+ countries all working remotely during the time of COVID-19, we’ve worked hard to adapt and support our teams during this challenging time, including:

Flexible working hours

Streaming free, live yoga & meditation sessions each week, as well as a full weekly timetable of free online exercise classes

‘Random Coffee’ - connecting staff across the globe in pairs once a week to get to know each other over a video chat

‘First Fridays’ - meal delivery for a remote lunch with your team once a month

Employee Support Fund for those whose households are experiencing financial hardship due to COVID-19

Written resources to guide employees through this challenging time

You will also be taken through a fully digital onboarding process!

About Bumble Inc.: Bumble Inc. is the parent company of Badoo and Bumble, two of the world’s highest-grossing dating apps with millions of users worldwide. The Bumble platform enables people to connect and build equitable and healthy relationships. Founded by CEO Whitney Wolfe Herd in 2014, the Bumble app was one of the first dating apps built with women at the center, and the Badoo app, which was founded in 2006, was one of the pioneers of web and mobile dating products. Bumble currently employs over 600 people in offices in Austin, Barcelona, London, and Moscow. For more information, please visit: https://team.bumble.com/

Brand Marketing Manager - Germany (Badoo app)
London, UK | Full-time
Marketing
Apply Now