Director of Global Product Marketing
Austin, TX, US | Full-time
Marketing
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We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

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Bumble is looking for a Director of Global Product Marketing to lead the intersection of product and marketing. Reporting directly to the VP, Global Marketing, you will own go-to-market strategies for new features, promoting feature adoption targeted towards retention. A strong multitasker and hands on manager, you will have a strong role in creating, executing and managing the product roadmap. You will be responsible for promoting in ways that strengthen the Bumble brand and increase monthly active users. As the voice of our users, you are in touch with relevancy and the cultural zeitgeist. You will drive cross functional efforts to launch new and enduring features that drive market share and influence product and marketing decisions to meet user needs. An experienced people manager, you will cultivate, build and advocate for the product marketing team.


Key Accountabilities:

  • Lead and define go-to-market efforts globally to support product launched and scaled adoption
  • Build marketing position and messaging, and champion the user voice in roadmap decisions 
  • Partner with departments to better understand community needs, competitive landscape,e and consumer trends that translate into tangible hypotheses for experimentation
  • influence product and business decisions
  • Collaborate with global market leads to distill and surface market intel to shape future products 
  • Act as a partner to the product management, design, and UX copywriting teams 
  • Develop briefs and drive asset development for product marketing initiatives with our marketing, creative, and design teams to fuel brand, lifecycle and acquisition channels
  • Support the culture of marketing as a mission and data driven, user-centric organization
  • Grow user base and revenue

Experience We Are Looking For:

  • Proven consumer product marketing experience, having led entire product development cycle from concept to introduction and global PMM teams and projects 
  • Demonstrated ability to think strategically and to translate conceptual initiatives into detailed operating plans with the support of, and for execution across, multiple internal teams
  • Dedicated history of hands-on style of working and management, willing to roll up sleeves and work with teams versus delegating to others
  • Natural communicator who effortlessly takes complex technology solutions and crafts simple, powerful and compelling audience specific propositions
  • Experience flexing project management skills to prioritize tasks and align across teams
  • Proven track record in identifying and targeting multiple customer segments with bespoke positioning and marketing content
  • Experience in managing multiple stakeholders with competing priorities, working with them to align and gain approval for the product / solution roadmap
  • Driven to support the business to grow user base & revenue
  • Experience working cross-functionally as the center of excellence for all things product marketing-related within a marketing team

About You:

  • You are a go-to-market expert
  • You have a passion to position, message, and bring to life features that are joyful and simple to use
  • You have a deep understanding of the competition and ecosystem in the marketing sphere
  • You have an in-depth and empathic understanding of users’ problems, needs and desires
  • You possess a desire to drive product innovation
  • You have strong analytical and quantitative skills, and are impact driven, with a strong understanding of KPIs and performance analysis
  • You are a thoughtful and inspiring people manager with a collaborative and team-first working style
  • You care deeply about Bumble’s mission and values 

With over 700 staff in 10+ countries all working remotely during the time of COVID-19, we’ve worked hard to adapt and support our teams during this challenging time, including:

Flexible working hours

Streaming free, live yoga & meditation sessions each week, as well as a full weekly timetable of free online exercise classes

‘Random Coffee’ - connecting staff across the globe in pairs once a week to get to know each other over a video chat

‘First Fridays’ - meal delivery for a remote lunch with your team once a month

Employee Support Fund for those whose households are experiencing financial hardship due to COVID-19

Written resources to guide employees through this challenging time

You will also be taken through a fully digital onboarding process!

About Bumble Inc.: Bumble Inc. is the parent company of Badoo and Bumble, two of the world’s highest-grossing dating apps with millions of users worldwide. The Bumble platform enables people to connect and build equitable and healthy relationships. Founded by CEO Whitney Wolfe Herd in 2014, the Bumble app was one of the first dating apps built with women at the center, and the Badoo app, which was founded in 2006, was one of the pioneers of web and mobile dating products. Bumble currently employs over 600 people in offices in Austin, Barcelona, London, and Moscow. For more information, please visit: https://team.bumble.com/

Director of Global Product Marketing
Austin, TX, US | Full-time
Marketing
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